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How InVision Optimized Growth Marketing in 5 Steps

Content4Demand

When the InVision marketing team wanted to expand its marketing efforts in 2020, it turned its focus to optimizing its growth marketing processes throughout the whole sales funnel. In doing so, the team has identified five levers that are delivering predictable, repeatable pipeline and growth.

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The Sales Engagement Podcast: Top 10 Episodes

Outreach

The hottest thing in sales today is sales engagement — the field that is shaking up revenue teams, upending legacy mindsets, and setting new performance highs. We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits. The four-minute mile.

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How to Use Content Curation to Improve Sales Enablement

Scoop.it

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Don’t just curate sales enablement content. Case studies.

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13 Ways to Improve Your Sales Outreach Emails Today

BenchmarkONE

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

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13 Ways to Improve Your Sales Outreach Emails Today

BenchmarkONE

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

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Cool B2B Marketing Tools for Marketo Users

Oktopost

Create target and custom audiences quickly and run multiple experiments without babysitting the process. Integrates with Marketo, Salesforce and intent data tools that will help you build pristine sales and marketing targets. If you haven’t heard, highly personalized and timely direct mail is a great tactic for B2B marketers.

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13 Ways to Improve Your Sales Outreach Emails Today

BenchmarkONE

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.