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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game.

Analytics 128
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Data analytics: Your stack’s past and limitations

Martech

It is no secret that privacy regulations have evolved. In the past, it was permissible here in the United States for web browsers to collect a lot of information about website visitors. Dig deeper: With Apple privacy protections hurting revenue, some companies are finding ways around it. Get MarTech! In your inbox.

Analytics 114
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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Permissible Purpose. Key Provisions.

Privacy 72
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Building Trust Requires Innovation

Customer Experience Matrix

Claims related to data sharing are high on that list: it’s pretty much impossible for a customer to know how their data has been used or whether it has been shared without their permission. What does scare them is identity theft , so it’s just possible that regulations addressing that issue might provide privacy protections as a bonus.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive?

Privacy 195
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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Data Permissions.

Privacy 80
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How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. What it says when a vendor doesn’t have it.

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