Bannerflow

JULY 12, 2019

Programmatic advertising: the glossary. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. Plus, IBM Watson has proved that it can drastically reduce CPC using AI technology.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

ClearVoice

APRIL 1, 2021

CPM for brand awareness ads, CPC (cost per click) and CTR (how many visitors to an influencer’s page clicked through to the company page) to learn more about a product? Click-through ratio. Cost per click (to social channel page). Cost per click (to web product page).

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. These drawbacks are mostly focused on cost. What is SEO? PPC is also subject to the law of diminishing returns.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

ClearVoice

APRIL 2, 2021

Examples of cost per impression: Boosting Facebook posts : Facebook allows businesses to boost posts so the posts can be seen by a larger audience. Facebook will calculate the cost per impression and cost per click for you. LinkedIn will calculate the cost per impression and cost per click for you.

Cost Per Thousand 78

Cost Per Thousand Impressions Paid Content Cost 78

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. What is Cost Per Click Advertising? What is Cost Per Completed View Advertising?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

EveryoneSocial

MARCH 13, 2018

We made this easier for you, as we packed everything about employee advocacy in this massive blog post , which has a glossary that you can jump to different sections or the parts that matter to you. Read as much information as you can about the strategy and why in recent years more companies have valued it.

Budget Programs 69

Budget Programs Paid Social Agency Paid Search Agency Vendors 69

SmartBug Media

MARCH 18, 2020

The click-through rate is the number of times an ad is clicked on compared to the number of times it is displayed. In essence, it is clicks divided by impressions. CPC: CPC stands for cost per click which is the average price an advertiser spends for each click they receive.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Choozle

AUGUST 20, 2019

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). CPC, CPA, CPM–what’s the difference? More on CPM.

Cost per Acquisition 40

Cost per Acquisition Cost Per Thousand CPA Cost Per Click 40

Content Standard

SEPTEMBER 23, 2015

Take the keywords your program is ranking for, determine the average cost per click (CPC) for those keywords in a SEM program, compare that cost to what you invested in content, and show the ROI you’re getting from content vs. SEM. Not to mention, content lives forever.

Cost Per Click 40

Cost Per Click SEM Budget Programs Content 40

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Anteriad

APRIL 25, 2023

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. The post B2B Sales and Marketing Terms: A Complete Glossary appeared first on Anteriad.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary of jargon. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Key performance indicators (KPIs).

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

ClearVoice

APRIL 30, 2021

Pay-per-click (PPC) ads. Valuable metrics to include are cost per click, revenues, and conversions. CLICK TO TWEET>>>You don’t need to track all. <<<CLICK TO TWEET. Valuable metrics to include are sessions, bounce rate, and time on site. Source: AgencyAnalytics).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads First-Mover Advantage 52

Single Grain

FEBRUARY 24, 2023

Achievements: Impactable helped BulkBookstore get 3-4X ROI by retargeting its customers and optimizing cold traffic to reduce cost per click with increased conversions. Why Choose Velocity Partners? to help increase lead generation and maximize website traffic organically.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Choozle

OCTOBER 22, 2018

Wouldn’t it be nice to have some sort of bookmark-able online advertising glossary to turn to? Without further ado, here’s your go-to, bookmark-able, online advertising glossary. # A B C D F G H I J K L P R S T U W Y. #. (We were all there at one point.) Let us know !

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Magisto

SEPTEMBER 23, 2019

For that reason, we have compiled the most used social media marketing terms in one glossary. Of course, not every single technical word is in here, but this glossary can be a starting point if you want to understand an article, a conversation, or an email about social media. Insert crowd cheering*.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Single Grain

FEBRUARY 17, 2020

Recommended Reading: A Handy Content Marketing Glossary of Terms. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. Branded Content Improves Brand Recall. Get A Free Consultation. 15) Muji Leverages User-Generated Content.

Paid Content 140

Paid Content Examples Brand Identity Branding 140