Forrester Media Search Engine Marketing Social Networks 
KoMarketing Associates
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.
KoMarketing Associates
MARCH 3, 2014
From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.
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KoMarketing Associates
MAY 21, 2013
Are they only searching in Google? They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. How do you make sure you’re optimized for search as a whole? Here are a few places to start: Social Media.
Biznology
JANUARY 14, 2013
91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). 85% use social networks in some way; only 14% tie financial metrics to it. source: Forrester ).
KoMarketing Associates
OCTOBER 22, 2012
Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. There was a lot of talk about the intent Pinterest users have versus other social networks.
Online Marketing Institute
DECEMBER 23, 2010
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WebMarketCentral
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?
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