Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Online Marketing Institute

NOVEMBER 1, 2010

" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Parse.ly

DECEMBER 8, 2021

Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. An attribution model designed for content, not ads. An attribution model designed for content, not ads.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. All of this new material requires some form of marketing organization, or better yet, organization and support from the marketing team.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Convince & Convert

FEBRUARY 8, 2016

But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Forrester Research ). Forrester Research ).

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Scoring 109

Valasys

AUGUST 12, 2019

The ABM strategy is popular among enterprise-level sales organizations. The ABM funnel, when compared to the traditional marketing funnel, is flipped on its head. The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

KoMarketing Associates

JANUARY 18, 2018

Besides revealing a little more than half of B2B marketers are extremely or very committed to content marketing, it also found that success rates with content tactics are growing. B2B marketers became more efficient at developing content and increased focus on strategy development. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Valasys

MAY 29, 2020

As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy. What is B2B Marketing Software. Gaining Insights About Your Target Audience.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 2) State of Inbound Marketing. 3) Marketing Charts. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hinge Marketing

MARCH 21, 2019

For years they were the foundation for professional services growth. Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Professional service search methods. B2B Demand Generation Versus Lead Generation.

Demand Generation Agencies 102

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 102

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Terminus

DECEMBER 9, 2020

Revenue teams have to adapt their marketing strategies in this post-covid world to stay ahead of their competition. Account-based marketing, once a buzzword and strategy for early adopters, is now a common approach to modern B2B marketing. Or a revenue-generating strategy? Is ABM just a technology?

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. Why data is your secret weapon to getting leadership buy-in.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification. Interactive Stories.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Rev

NOVEMBER 20, 2018

Apple, which made its mark through the fusion of technology and design, now has the iPhone, iPad, iTunes, and the Apple Watch for gathering massive amount of data. Improving the ability of B2B buyers and sellers of complex solutions to find each other more efficiently will make the world a better place.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. digital advertising budget this year. Demand-Side Platform (DSP): This software allows agencies & advertisers to buy ad inventory cross-platform.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. Check them out, pick a couple and start planning! P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup.

Conference 100

Conference Planning Work Management Marketing Management 100

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Here’s a brief list of styles you can choose from: Tell a story Sell a benefit Share news Evoke curiosity Present a problem Present a solution Flatter 8.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Rev

NOVEMBER 20, 2018

Apple, which made its mark through the fusion of technology and design, now has the iPhone, iPad, iTunes, and the Apple Watch for gathering massive amount of data. Improving the ability of B2B buyers and sellers of complex solutions to find each other more efficiently will make the world a better place.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. 3: Hire sales people for marketing positions. 2: Get them involved with content creation.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. I agree, more companies are adding marketing automation and marketing software in general to their budgets.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. So what sets a true ABM strategy apart? Account-based marketing is a new type of funnel.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. The following are the top items from featured sources based on social signals.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 5, 2016

Here are 88 posts that have risen above the noise, designed to answer that question. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. The problem is we’re not quite sure of the best way to get it.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. Yet new automation capabilities borne out of AI and machine learning seem to emerge daily just as you think you’ve determined your ultimate strategy.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93