Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Please Support Our Sponsors. Transcription services from our friends at Speechpad.com. Google Ads, you kind of set it and forget it.

Social Media 117

Social Media Paid Content Media Paid Search Agency 117

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

OCTOBER 10, 2017

Every time I think I've gotten a grip on the weird, wonderful world of sales, I learn something new that forces me to change my perspective and question my beliefs. And along similar lines, only 3% of buyers trust reps. The only professions with less credibility include car sales, politics, and lobbying. Sales Statistics [2017].

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Oktopost

AUGUST 5, 2021

Natalie Lambert, Global Director of Storytelling for Google Cloud at Google, takes the hot seat today. Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Catch all episodes here.

Top of Funnel 127

Top of Funnel B2B Thought Leadership Thought Leadership Transparency 127

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. If you aren't measuring something, how can you manage and improve it? There is no one-size-fits-all KPI, as each business will have different goals, customers and processes. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. There will be some groundbreaking changes in the ways the brands have been engaging with their audiences & driving them to sales. The conventional structure of the buying funnel is dead.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Customer Experience Matrix

JUNE 17, 2019

Data Management Platforms are limited to summary data about mostly anonymous individuals. We codify those as requirements in our RealCDP TM certification program. Other potential acquirers include ad agency holding groups and consultancies who want to bulk up their data management capabilities.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. Those who do are 74% more likely to get strong results - Orbit Media. . . . Social Media Examiner. . Social Media Examiner. . Only 55% of bloggers update old posts.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Sales did their thing. stakeholders involved in any given sale.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery. Your website should facilitate both of these goals.

Marketing Automation Services 147

Marketing Automation Services Design Marketing Websites Service 147

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. How Empathy Will Grow Your Sales and Marketing Pipeline. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

SnapApp

JANUARY 11, 2018

It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. For a century, marketing and advertising were the same thing. Today, there is an average of 5.4

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

SmartBug Media

OCTOBER 5, 2020

The executive team wants to know specifically where their budget is going and how much revenue they’re getting from each spend in marketing. If you feel like testing your luck, take our HubSpot Attribution Reporting Readiness Assessment before learning about each stage, and see where you land in our model. Run, Forrest, Run!

Marketing Attribution 91

Marketing Attribution Hubspot Enterprise Management Marketing Management 91

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Social media models are generated by understanding and analyzing patterns of the available data.

Lead Ranking 107

Lead Ranking Social Media Tools Lead Scoring 107

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . Buyers are in control, and they’re aware of it. . Source: HubSpot.com. .

Buy 70

Buy Process Peer-to-peer B2B 70

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. What used to be clear roles (i.e. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. Before you can begin tracking Facebook ROI, you need to establish social media goals. More than 1.71 Referral Traffic.

ROI 109

ROI Facebook Paid Search Agency Social Networks 109

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Please Support Our Sponsors. Find us on iTunes: [link]. Eric: Yeah. Take a look for us.

Paid Search Agency 119

Paid Search Agency Companies Work Management Facebook 119

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

SEPTEMBER 21, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 89

Top of Funnel Work Management Webinar Metrics Lead Ranking 89

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Sales Lead Expert’s Learning Center. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world?

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Buzz Marketing for Technology

JUNE 27, 2008

VMware, MS Battle Over Virtualization Management. Space Management. Inventory Management. Document Management. Time Management. Project Management. Risk Management. Knowledge Management. Process Improvement. Change Management. Portfolio Management. Vendor Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The Lead Agency

OCTOBER 4, 2017

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. We have yet to fully realize how these technologies will affect our daily lives. They are Google, Facebook, IBM and Amazon.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Top Rank Marketing

AUGUST 30, 2023

We extend our heartfelt soon-to-be autumn congratulations to each of the B2B marketing leaders featured in this eleventh edition of B2B Marketers on the Move, and extend our thanks for those who have shared insightful B2B marketing career advice. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Industrial Marketing Today

NOVEMBER 1, 2010

It is easy for us marketing consultants to extol the virtues of a business blog but clients want to see actual examples before accepting our recommendations on blind faith. They need to see verifiable results and not just screen shots in our online portfolios. Exhibit #1: Emerson Process Management Experts.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . The strategies, tactics, channels and ways to measure success are endless. Nine demand generation tactics used by leading brands. Demand generation then coaxes prospects down the funnel. . But where do you start? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74