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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join us today !

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Only 6% of companies that responded to the survey had a sales enablement platform while another 5% had a sales enablement platform plugged into their CRM. Marketing and sales alignment. Says Roth, .

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Why Timing is Everything When it Comes to Lead Nurturing

NetLine

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Manufacturing. Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What is B2B Lead Nurturing? No, thanks, pal.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. to somewhere in the range of 1.8-2.25%.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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3 Ways to Improve Partner Engagement and Grow Sales in Manufacturing

Salesforce Marketing Cloud

In a 2022 survey, 80% of B2B executives reported ineffective partner programs, which may hinder how much of your products they sell. What’s holding you back from improving your opportunities with your manufacturing partners? Many manufacturers like you recognize the value of customer experience to stand out in the marketplace.