ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. Opinions vary, but it’s typically defined as something more formal than a blog post or ebook that appeals to high-level B2B decision-makers. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

LeadSquared

JUNE 25, 2015

It’s an opinion. This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money. While many of them treat the forum as a starting point (they have not researched elsewhere), there are others that come for a second opinion about a shortlisted option.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. However, this image may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Word of Mouth 111

Word of Mouth Brand Identity Branding Opinions 111

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. However, this image may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Word of Mouth 92

Word of Mouth Brand Identity Branding Opinions 92

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

APRIL 20, 2015

Instead, this post is simply an exploration into how public opinion around marijuana has changed over the years and how it continues to change. Also worth noting is how public opinion around marijuana has evolved: In the early days, detractors argued that using marijuana would make you crazy and violent. Conclusion: Proof of Concept.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. to create confidence that often overlooks the obvious. I’m forced to agree. I'm forced to agree.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119