Atomic Reach

JANUARY 3, 2019

He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. He is a Google Analytics Certified Professional, a HubSpot Inbound Certified Professional, and co-founder of Trust Insights, a firm that uses algorithms to help companies gain more from their data.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JULY 19, 2011

Amazon was the first in the industry to make the shift to ebooks, followed by Barnes and Noble. This left Borders lagging behind in a position where it was too late to shift to ebooks and own a viable ecosystem for distributing them. Not Leading the Disruption - First mover advantage does exist during periods of technology disruption.

First-Mover Advantage 28

First-Mover Advantage Amazon Cost per Lead Cold Calling 28

Hubspot

FEBRUARY 17, 2012

We've even seen it here at HubSpot. This gives you an opportunity to understand what’s hot today and use that information to position your own offers and products. Businesses are already receiving first-mover advantage in their industries by leveraging the platform to drive traffic, leads and sales.

Planning 28

Planning First-Mover Advantage Work Management Social Networks 28

Hubspot

SEPTEMBER 6, 2018

We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy. As the CMO of HubSpot, I personally love the video work we have done but also know firsthand how hard it can be. It’s the video-ification of HubSpot. The Video-ifcation of HubSpot.

Video Marketing 78

Video Marketing Top of Funnel Work Management Paid Search Agency 78

Only B2B

JUNE 16, 2022

By developing a positive cycle that increases demand, you may escape the vicious cycle of concentrating just on leads, depleting it, and turning to ever-more fierce lead generating techniques. In a market that will only get more competitive, podcasting now is where blogging was years ago—there is a significant first-mover advantage.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

Hubspot

NOVEMBER 7, 2016

In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. Make it clear why you felt a rebrand was necessary, how you considered your audience, and what the positive results will be. First, LaCroix engages with anyone who tags the brand, no matter their number of followers.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

SnapApp

DECEMBER 14, 2016

Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” SnapApp is positioned well for this.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

FEBRUARY 19, 2015

As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels. First, the article isn’t written by Intel’s media relations team. For the B2B Marketers: Intel.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28