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Biznology
APRIL 18, 2017
Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?
Buzz Marketing for Technology
JUNE 27, 2008
A W.TEC project, teaching Nigerian women to use Web 2.0 That’s a photo of me from last summer teaching a workshop in Cambodia about Web 2.0.  I used social networks like Facebook and LinkedIn to connect with nonprofit professionals on were using these networks on behalf of their organizations. W.TEC Blog.
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The Point
NOVEMBER 16, 2011
I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)
Industrial Marketing Today
MAY 18, 2010
Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. He called it “The Gobbledygook Manifesto.”
The Effective Marketer
JUNE 13, 2009
His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0
Convince & Convert
SEPTEMBER 21, 2010
You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s not hard, it’s complicated.
The Effective Marketer
JUNE 21, 2009
Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. You can follow any responses to this entry through the RSS 2.0 There are several free online courses and resources on the web you can use to learn more about it. and measure it religiously.
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