Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.”. And there’s never a whole lot of overlap between the two, despite them being only a few pixels from each other on a Search Engine Result Page. That approach is continuing to fail today, however. How Do Your Customers Shop Today?

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Convince & Convert

AUGUST 4, 2010

Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. The public and immediate nature of getting slammed via social is what stings. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Tomorrow People

SEPTEMBER 24, 2020

Covid-19 has understandably seen a huge growth in ecommerce, with locked down consumers unable to hit the High Street and instead choosing to order online. In addition, Amazon, along with other giants such as Facebook and Google, has been accused of tax avoidance schemes. So why would brands do this too? But why should anyone care?

Brand Identity 156

Brand Identity Branding Amazon Paid Search Agency 156

ConvertKit

JANUARY 18, 2021

I followed all of their rules and I did everything they told me I should do, but then they took my baby away to the nursery right after she was born for ‘observation’ even though her scores were normal. Rebecca,’ she said, her eyes locked with mine. Rebecca just wanted the hospital staff to like her. Be a good girl. Be a good girl.”

Class 105

Class Peer-to-peer Research Education 105

Single Grain

NOVEMBER 8, 2019

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

The Tortoise Rules But, social media speed is illusory and misleading. May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. And that’s the problem. But it’s also slower than ever.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160