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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected.

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Google’s Privacy Sandbox: What you need to know

Martech

Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We appreciate that. We support that.

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Answering the call for greater privacy by tapping AI

ClickZ

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The value exchange goes back generations – you underwrite my content and I will consume and consider your advertising.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Prioritize Transparency in Your Company.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

For example, smart site owners are now combining chatbots, interfaces, and natural language processing powers of AI to provide more conversational, customer-facing exchanges to build rapport, a major contributor to increased sales. Boosting privacy. Take the Firefox 70 update. Boosting security at scale.

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Post Performance Report: Brands transforming social customer care

Sprout Social

But so is transparency. GEICO excels at responding promptly and calmly on their support account, @GEICO_Service —quickly bringing the exchange from mentions to DMs, which ensures privacy protection for their policyholders. Remember: The greatest risk to your brand is a customer experience filled with friction.