Hubspot

NOVEMBER 6, 2018

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. For example, if Nike were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search. Why is that?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Vidyard

OCTOBER 27, 2019

With the right mix, you can guide prospective buyers along their journey from awareness through decision, all with video content. Explainer Videos Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

NOVEMBER 11, 2016

Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Lenovo saw an immediate lift in video completion rates from 70% to 96%—a clear signal that the campaign was working. Thus, the “Users Happen” campaign was born.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Rollworks

JUNE 3, 2018

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. For example: eCommerce store owners versus Fortune 500 marketing managers. It often relies on tracking the lead’s behavior online to take a guess at where they land. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Moz

SEPTEMBER 2, 2019

Considering that there are currently over 500 million products listed on Amazon.com, and more than two-thirds of clicks happen on the first page of Amazon’s search results—selling products on Amazon is no longer as easy as "set it and forget it.". project by Lawrence Page and Sergey Brin. The academic vs. The stockbroker.

Amazon 55

Amazon A/B testing Google Lead Ranking 55

Hubspot

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. 21% response rate. 21% response rate. NOW WITH MORE! 16 new customers.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Albacross

MAY 22, 2019

Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. Negative example: Start Your Free Trial. Positive example: Start My Free Trial. CTAs aside, make sure you remove all navigational links on your landing page.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Single Grain

JANUARY 15, 2020

Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. these 22 examples of companies that are dominating the world with awesome content marketing. Some examples of content types are: Infographics : Infographics generate 94% more clicks and 30x more leads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Convert

APRIL 12, 2022

It allows you to determine what copy, design, and functionality (UX) resonate with your visitors by pitting one version of your page or element on a page with a variation to see what works. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

It allows you to determine what copy, design, and functionality (UX) resonate with your visitors by pitting one version of your page or element on a page with a variation to see what works. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118