Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

FMG Suite

MAY 14, 2023

May 16, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced that it has achieved 400% growth of its enterprise business relationships since 2021. SAN DIEGO, Calif., FMG’s platform surpassed our expectations in so many ways.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

seo.co

MAY 10, 2021

As digital marketing continues to grow in popularity, the demand for SEO has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. But it’s no longer only about the number of sales.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. The potential to collaborate around this opportunity and bring successful solutions and best practices to a broader marketplace in the process. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But giving away pricey swag increases the cost per lead. Enterprise, mid-market, or startup/small business?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Zoominfo

NOVEMBER 20, 2020

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. What is Sales Intelligence? Where Are They Now?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. and little to no evidence the target audience actively participates in the chosen engagement channel.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver has more than 8,000 customers & is a global provider of web content management, ecommerce & related software services.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Thus, your marketing team can target their efforts to attract them.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. Of course, Google has cornered a significant percentage of the search market, both in the U.S. and worldwide.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. Tom and his team needed data-driven multi-channel ABM but required a partner that could offer services and support.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?

Marketing Automation Services 111

Marketing Automation Services Privacy Enterprise Management Work Management 111

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 97

Social Media Enterprise Management Work Management Marketing Management 97

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Advertising Agencies 81

Martech

OCTOBER 10, 2023

.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Governance helps streamline the customer journey operation process, leading to increased efficiency and productivity.

Customer Satisfaction 112

Customer Satisfaction Enterprise Management Work Management Multi-Channel 112

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

DealSignal

FEBRUARY 1, 2024

We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. This is where a marketing automation platform can help.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Binary Demand

JULY 26, 2023

Especially, a B2B demand generation company , which aims to enhance its understanding of other businesses, make informed decisions, identify new business opportunities, and support its marketing and sales teams. Its main purpose is to act as a catalyst for marketing initiatives and novel sales strategies.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Madison Logic

JULY 11, 2022

Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle. Easiest Setup (Account-Based Advertising, Mid-Market).

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Peer-to-peer 52