Martech
NOVEMBER 14, 2023
But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. Fast-forward to October 2023.
SalesIntel
MAY 13, 2024
This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. In the business-to-business (B2B) world, the sales experience is not just about transactions but about building long-term relationships and understanding complex needs. What is B2B Selling Experience?
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Martech
MARCH 22, 2023
Enterprise companies have not slowed down or pulled back. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Or the vendor didn’t offer training. My answer: No. If anything, they are accelerating. Your CEO might remember that.
Webbiquity
FEBRUARY 23, 2021
Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. ” It’s no longer particularly difficult for enterprises to collect data or store it.
Varicent
MARCH 24, 2022
Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off. Best Practices for Sales Pipeline Management.
Navigate the Channel
OCTOBER 26, 2023
B2B companies are using AI-powered analytics to make data-driven decisions, forecast demand, and optimize their supply chains. Personalized Marketing Tailoring marketing efforts to individual businesses is crucial for success. Companies must invest in training and change management to ensure a smooth transition.
Salesforce Marketing Cloud
OCTOBER 11, 2022
As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. The solution? Streamlining and optimizing tech.
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