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eMarketer: Programmatic Advertising Trends Q4 2023

33Across

eMarketer reports on the top programmatic advertising trends of 2023. The post eMarketer: Programmatic Advertising Trends Q4 2023 appeared first on 33Across. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to.

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eMarketer: Ad Measurement Trends H2 2023

33Across

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The post eMarketer: Ad Measurement Trends H2 2023 appeared first on 33Across. The report highlights.

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Meta advertising trends and priorities for 2024

illumin

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026.

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TV advertising: 6 key trends to watch in 2024

Martech

Here are a few of the key trends shaping the future of TV advertising in 2024. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Get MarTech! In your inbox.

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The 6 Most Important Social Media Trends of 2017

Contently

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ? Par for the course.