Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Yet, in most companies, the two departments operate independently—causing frustration and resentment on both sides. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate.

Practices 160

Practices Planning Allocation Best Practices 160

Heinz Marketing

SEPTEMBER 30, 2018

Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you. There are homeless and disadvantaged people all around us. Many of them aren’t just very similar to us, they are us. We are so similar in our hopes, our fears, the opportunities and luck and serendipity that helps some of us succeed while others struggle.

Class 72

Class Training Features Tools 72

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Brightedge

SEPTEMBER 30, 2018

Over the last 2 years, BrightEdge covered Amazon organic optimization as part of its vertical search optimization (VSO) series; since then Amazon Advertising has also emerged as the third-largest advertising platform. Here is more information on what that means for your brand strategy. An estimated 70 percent of Americans with a minimum of $150,000 or […].

Amazon 61

Amazon Advertisements Advertising Verticals 61

Marketing 261

SEPTEMBER 30, 2018

Update, this blog post has been recently revised. Since publishing, I’ve added several favorite podcast to the list. Send me a DM or @mention me on Twitter to tell me what podcasts have been your favorites. Today is International Podcast Day. Hhhhm, who knew? The obsession with podcast continues as 12 million people listened to a podcast for the first time in the last years.

Best Practices 48

Best Practices Business Startups Paid Search Agency 48

SendGrid

SEPTEMBER 30, 2018

Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Unsubscribe Email Best Practices and Email List Management appeared first on SendGrid.

Practices 40

Practices Best Practices Email Marketing Product 40

B2B Marketing Directions

SEPTEMBER 30, 2018

Earlier this year, Scott Brinker unveiled the latest version of his now famous marketing technology landscape supergraphic. To no one's surprise, the new graphic showed that the number of marketing technology solutions has continued to grow at a rapid pace. The 2018 landscape includes 6,829 technology solutions, up 27% from the number in the 2017 version of the graphic.

Paid Search Agency 40

Paid Search Agency Customer Surveys Studies B2B Marketing 40