Contently
APRIL 26, 2020
I’m no Winston Churchill. That much was clear from kindergarten. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. To this day, that sums up how I feel about public speaking. It turns out Churchill felt similarly growing up.
Biznology
APRIL 26, 2020
I live in a really nice apartment that looks over the Manhattan skyline. I am lucky to have such a great view. But there was a guest in my home that once looked out the windo and said, “You have to look at that dumpster every day?” I looked straight down and saw, for the first time, a dumpster. . I realized that there are a lot of things to look at and you must decide which ones to focus on.
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The Daily Egg
APRIL 26, 2020
Whether you’ve used heatmaps in the past or you’re a first-timer, finding the best heatmap available will have a significant impact on the success of your website. If you run a quick Google search to see what’s out there, you’ll come across plenty of heatmaps that look pretty. But you need to find a heatmap […]. The post What is the Best Heatmap Tool For Real Results?
ClearVoice
APRIL 26, 2020
When the economy is humming, so are things for freelancers: budgets are fat, resources mighty, and gigs, they are o-plenty. But when the shift hits the fan, the freelance world can become instantly unhinged. Be it a global recession due to a health crisis or an industry shift over time that threatens the demand for freelancers (like A.I.), when times get tough , it’s easy to get discouraged, adopt a self-defeating attitude and indulge the voices in your head that say… How am I going
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Inbox Insight
APRIL 26, 2020
An inbound marketing campaign costs 62% less per lead than traditional outbound marketing, with much better return on investment. Plus, when executed properly, it promises higher yield at lower cost. And as ‘inbound marketing’ encompasses many aspects of digital marketing (for example, blogging, SEO and social media, to name a few), it’s fair to assume the vast majority of organization’s are implementing inbound marketing to some extent.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Moz
APRIL 26, 2020
Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick.
The Lead Agency
APRIL 26, 2020
In recent times, life as we know it has changed dramatically and, to the disdain of many Australians, COVID-19 restrictions may not be eased for more than six months. As the environment within which we live and work evolves and adapts, your B2B marketing strategy needs to develop as well. These are incredibly volatile times and, unsurprisingly, an outdated approach to B2B marketing isn’t going to help you achieve your organisation’s goals.
Sana Commerce
APRIL 26, 2020
The post 10 strategies to grow your e-commerce business revenue appeared first on Sana commerce.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
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