Sun.Jan 20, 2019

Segmenting Your Customers to Increase Content Marketing Reach


When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other.

ReFraming Justice Takes on Sentencing Reform at the Arizona Capitol


I’m proud to work for a company that advocates so strongly for criminal justice reform. And we’ll amplify our voices on Tuesday, Jan. 22 at the Arizona State Capitol to help move #cjreform forward in our state.

Press 82

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Matt’s App of the Week: Thnks

Heinz Marketing

We try to make gratitude a habit, including recognizing and acknowledging the little things people do. Often it takes no more than a simple, verbal “thank you” or a quick email or text to make an impact. But sometimes you want to do more. What if you could send a latte to someone with a click? Or send a larger, custom gift package as a thank you or congratulations? I’ve been testing Thnks and love how it works.

Test 60

CPC vs CPA vs CPM – Understanding Online Advertising Price


CPM, CPC, and CPA are the three main ways that digital media companies charge advertisers for online advertising. CPM, CPC and CPA – everything you have to know about these 3 important methods and what do you have to know about the online advertising price. Advertising is still a thing in today’s digital marketing context […]. Advertising Marketing

CPM 53

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Both Market and Customer Expertise are Needed to Drive Growth

B2B Marketing Directions

Marketing has always been associated with revenue generation and growth, but a rising number of marketing leaders now contend that business growth is the raison d'etre of the marketing function.