Segmenting Your Customers to Increase Content Marketing Reach
ClearVoice
JANUARY 20, 2019
When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other. You keep tossing content at them, wondering when something will really speak to your audience.
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