Thu.Dec 24, 2020

Top 5 content marketing strategies to get your lead generation on track

Only B2B

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Nowadays the audience has got smarter.

The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.


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Crisis Management: The Ultimate Guide


Content Marketing

Spam Email Signups: 3 Ways to Protect Your Email List


Do you want to prevent spam from getting on your email list but not sure where to start? Growing your contact list can be tough. And one of the biggest challenges is making sure your list contains only qualified leads.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Marketing in 2021: The impact of blockchain on CX


30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges.

More Trending

Top 3 Marketing Automation Benefits


Taking an active role in the marketing for your agency or business is a critical part of attaining success. With competition fiercer than ever in just about every industry, you simply can’t rely on a philosophy of “if you build it, they will come.”

Six Direct Response Copywriting Tips (and Examples)


Connecting with potential customers is critical to boost interest in your website and drive sales conversions. But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with visitors is more complicated than it appears.

What Is a Logo? Logo Design From A to Z


Your brand logo is not necessarily the first thing people notice about your brand, but it’s definitely an integral part of your brand identity, one that can impact how consumers perceive your company.

How to Prevent Redirect Chains from Destroying Your SEO


Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Does Your Healthtech Company Have the Right CX Strategy?

Golden Spiral

CX Must Be Used as a Growth Strategy. On a recent episode of Studio CMO , our CEO John Farkas spoke with Mary Drumond , Chief Marketing Officer at Worthix , a self-adaptive AI platform that captures insights based on customers’ individual needs as they change in real time.

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A Special Message For Friends, Clients, Partners, Team Members And Prospects

Square 2 Marketing

2020 Is Going To Be A Year We All Remember; Here’s How Square 2 Is Going To Remember It. We’re all going to look back at 2020 and have some specific memories. Unfortunately, most won’t be great, and there’s no need to go back and relive those.

3 steps to optimising your B2B digital advertising campaigns

Modern B2B

The post 3 steps to optimising your B2B digital advertising campaigns appeared first on Modern | B2B Marketing Agency.

9 Programmatic Advertising Learning Resources


A “Welcome to 2021” Gift for B2B Marketers. We have so many good learning resources to share when it comes to programmatic advertising. Obviously you’re interested in the subject, too, so use these articles as guides. Jump in and explore where it can take you.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Restaurant Insiders on 2020 Lessons Learned, Part Two


Restaurant Insiders on 2020 Lessons Learned, Part Two. via Modern Restaurant Management. Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year?

Tips To Make Your Email Marketing Program Most Effective

Stevens & Tate

About 124.5 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth.