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E-Commerce: Build the Perfect Category Page

Brightedge

With consumers transacting mainly on product pages, understandably, there is a lot of attention paid to the product page, its components and easing the path to a sale. If we trace back a sale to its origins, 87% of consumers start with search. H1 tag – tells both the consumer and the search engine what the page is about.

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3 Ways to Grow Your Affiliate Business

Outgrow

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 75
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article thumbnail

3 Ways to Grow Your Affiliate Business

Outgrow

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 72
article thumbnail

3 Ways to Grow Your Affiliate Business

Outgrow

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 64
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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Here’s how to fix them and guarantee each of your marketing and sales departments are able to push more ready-to-buy leads through to your business. Top of the Funnel - Awareness.

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Your boss doesn’t care about content (but here’s how to convince them)

Parse.ly

There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” In media, content is your bread and butter; without it, the organization wouldn’t survive. Elsewhere, content is still perceived as an overhead cost of marketing.

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Marketing in a New World (Part 1 of 5)

Bluetext

As the world has changed in the blink of an eye, so has the way we market to consumers. If these statistics aren’t convincing enough, it’s also important to keep in mind that Google gives priority to mobile-friendly sites by ranking them higher in search results, positively impacting your SEO. Optimize for Voice Search.