The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech

OCTOBER 10, 2022

Important questions to tackle include: What are the big market shifts, trends and drivers creating pain and/or opportunities for the customers you serve? Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 124

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. As you know, there’s been somewhat of a micro trend recently of people just sort of saying, “You know what? ” Should we be publishing sequential chapters in eBook format or things of that nature? Brian: Wow. So much to think about here.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Engagio

JANUARY 9, 2017

A return back to basic fundamentals has to be the leading trend. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. Then we can reduce friction and gain visibility to processes through technology.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Metadata

FEBRUARY 22, 2021

How long did it take you when you were at that stage, kind of still questioning yourself but holding on to those visionaries, until that moment where you had the first signal that this trend that you were talking about for years is happening? The internet is about disintermediation. Maybe Michel, you can start? Michel Feaster: Sure.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

SEPTEMBER 16, 2022

Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. Speaking with search engines in natural language and finding accurate information delivers a seamless user experience; the ability of web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Walker Sands

MARCH 25, 2020

The amount of research that goes into trending hashtags is equivalent to the brainpower behind a campaign slogan. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52