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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Goals Matter To Buyers.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

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Smart Audience Creation for Email Marketing

Porch Group Media

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Other online behaviors to consider targeting include people who are researching a topic or a product or a service.

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Why Customer Personas?

The Customer

provide an easy-to-understand, insightful framework that allows organizations to focus on what matters most to unique customer groups, speeding up effective decision-making and maximizing return on limited marketing dollars. by Jenn Falco, SVP Client Services at HansaGCR. Why do customers use our product/service?

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Michele Linn's blog Savvy B2B Marketing.

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How ABM Maturity and B2B Sales Revenue are Intertwined

Valasys

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing. How does ABM work?

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. Suitable for classification of groups that can represent the buyers of specific types of products, services, and integrated solutions. Priorities and Initiatives.