Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
Tony Zambito
OCTOBER 4, 2015
As digital interactions and media become more intertwined into everyday life, marketers need to respond. Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Goals Matter To Buyers.
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