As a marketer or sales rep, you’ve probably had some exposure to the GDPR, particularly if you’ve been involved in procuring new marketing and sales platforms into your business. Do we need to change our privacy and cookie policies? Need help to update your policies? MORE

As a marketer or sales rep, you’ve probably had some exposure to the GDPR, particularly if you’ve been involved in procuring new marketing and sales platforms into your business. Do we need to change our privacy and cookie policies? Need help to update your policies? MORE

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. And the emergence of GDPR has also inspired similar regulatory compliance mandates elsewhere, including a new state data privacy law in California and several data protection bills gaining traction at the federal level in the US. So, how does it affect search engine marketing? Consider Google’s in-market audiences, for example. MORE

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. MORE

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. Why is data-privacy legislation needed? MORE

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed to build trust with customers and to provide a better user experience, which is our end goal anyway, right? and EU privacy laws. MORE

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018. The GDPR policy covers a wide spectrum of personal information. How Do These New Regulations Affect You as a Digital Marketer? MORE

Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. And it’s about to get more difficult, especially if you’re marketing in Europe. Look at consent mechanisms, review and update privacy policies, and review data inventories. The post Marketing in Europe? MORE

The effective use of data sits at the heart of any marketing strategy worth its salt. The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. Why is data-privacy legislation needed? MORE

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. To make sure that the experience is transparent per the regulations and agreeable for our EU users, several changes will take place on our forms and within our Privacy Policy. MORE