The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Outgrow

SEPTEMBER 15, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Ambal's Amusings

MAY 27, 2010

Your company decides to host a webinar with an industry expert. After the event, you have it transcribed. You answer the questions you didn’t have time for during the webinar in a blog post. The only limitation is creativity. Content Marketing Strategy: Simple Content Creates Quality Leads.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Anything Goes Marketing: Where do Your Email Newsletters go? Link: Anything Goes Marketing: Where do Your Email Newsletters go?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 3, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Word of Mouth Marketing relies on reputation not branding | Main | Are you using the Best Lead Generation Techniques?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120

thePoint

MAY 25, 2018

The term “market/marketing consultants” I am using here would refer to either companies or individuals that specialize in research and insights in your specific industry/markets, or companies or individuals that are marketing firms that specialize in your industry/markets. Media and Media Campaigns.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Usability & design: Is the typeface easy to read? Writing style: Is it a sales pitch badly disguised as a Blog? Are graphics useful? #5.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends."

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Every week.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

The Effective Marketer

JULY 5, 2009

Make working with copywriters work for you by using a creative brief. Sandra told us some interesting stories about having to use creative briefs to manage outsourced copywriters. Why keep creative briefs a tool for only your marketing department to use? Design and copy should be worked together. Great idea!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Single Grain

APRIL 28, 2022

Referral marketing campaigns can be ideal if you want to generate new leads quickly, while still creating significant trust among your customers. Email and direct mail: Both email and traditional advertising campaigns run by your agency can immediately make users aware of upcoming events, flash sales and more.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is not because they lack creatively, it a simple matter of time or perspective. The content does not have to be flashy, just relevant.)

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

AUGUST 31, 2010

Here’s my take on a way to design something for real conversation: [link] [link] jaybaer Thanks Bret. But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. Now They’re Just Sound Bites « Direct Marketing Observations [.] They ultimately want sales.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

BDB

SEPTEMBER 27, 2023

Popular content formats include webinars, which might allow for livestream options or Q&A sessions; whitepapers offering a more in-depth exploration of a complex topic; and trend reports, which tend to be more topical, and data driven. The most important consideration for landing pages is conversion rate.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . Mpowered Marketing | Chief Strategist. . . This is where customer-centric marketing comes in handy. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 23, 2010

link] [link] bkmacdaddy designs Nobody Said Social Media Was Easy – [link] [link] bkmacdaddy designs Nobody Said Social Media Was Easy – [link] [link] Erroin Martin RT @bkmacdaddy: Nobody Said Social Media Was Easy – [link] [link] Erroin Martin RT @bkmacdaddy: Nobody Said Social Media Was Easy – [link] [link] Nelleke v.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149