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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120
Response Rate Lead Generation BtoB Telemarketing 120
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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

PR 120
PR Rules Lead Generation B2B Thought Leadership 120
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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120
Demand Generation Agencies Demand Generation Lead Generation Demand 120
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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

AUGUST 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120
Webcast Lead Generation Sales Qualified Leads Work Management 120
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B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120
Lead Generation Features Generation B2B Thought Leadership 120
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B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120
Lead Generation B2B Thought Leadership Generation Thought Leadership 120
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B2B Lead Generation Blog: Lead Generation for the Complex Sale

markempa

OCTOBER 17, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120
Lead Generation Ideal Customer Profiles B2B Sales Generation 120
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