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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. Consent obtained prior to direct marketing. What Do All These Privacy Laws Have in Common?

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law


Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. Permissible Purpose. Consent obtained prior to direct marketing.

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Utah: Another State to Pass a Data Privacy Law, the UCPA


Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. How Is UCPA Different From Other State Privacy Laws. Permissible Purpose. Key Provisions.

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Permissible Purpose


Permissible purpose. It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. Some would say that any collection, holding, or using, of the identity of a person for marketing purposes is the problem. It is a legal term.

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4 things marketers should do about GDPR now (other than panic)


Research by Egress found that 87% of surveyed CIOs believe their current policies and procedures leave them exposed to risk under GDPR. Getting tough on data privacy. In addition to GDPR, marketers should pay attention to the ePrivacy Regulation being introduced in the EU. What are the implications for marketing?

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How Data Security and Regulatory Compliance are Changing SEM


And the emergence of GDPR has also inspired similar regulatory compliance mandates elsewhere, including a new state data privacy law in California and several data protection bills gaining traction at the federal level in the US. So, how does it affect search engine marketing? they need to click a button to opt in).

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How Does GDPR Affect B2B Data: The Ultimate Guide


The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. In most B2B sales and marketing, personal data is key to reaching the right people at the right time.

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