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Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data

Digilant

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. As described by Farris, first-party data has emerged as the cornerstone of future digital marketing strategies.

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Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data

Digilant

Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. As described by Farris, first-party data has emerged as the cornerstone of future digital marketing strategies. Short on time?

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The Ultimate Guide to Direct Response Marketing

QuanticMind

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. In an increasingly digital age, why should Pharmaceutical brands sit up and listen to the conversations around their products and medicines? This is not influencer marketing. The Kim K effect. This is advertising.

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B2B Sales Strategy: How to get more leads for B2B Business

Valasys

With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision.

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E-commerce List Building Examples That Work Effectively

Outgrow

And that, as marketers, is your chance to grab their eyes. This article, hence, details 9 effective e-commerce list building examples that have worked out effectively for the top e-commerce brands to generate great results. Cart abandonment is more frequent than we marketers would want. Strategy – Exit Intent Pop-up.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This year, Marketo set out to make a splash at the event. Renting out the fantastic Vulcan Gas Company—on East 6 th St., in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! East 6 th St.