Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. And smooth our selling process — their buying process — to its digital best.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. Modern consumers are digital piranhas. Easy and done. .

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Quick Takeaways.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization?

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei.

Top of Funnel 294

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 294

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Only B2B

MAY 28, 2025

Going with a traditional funnel is like playing safe. Yes, traditional funnels worked when sales cycles were manageable, and digital noise was low. You flip the funnel. Thats where Account-Based Marketing (ABM) steps in. Lets explore how the two funnels differ and where ABM delivers better results.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Processing.

Top of Funnel 110

Top of Funnel Conversion Cost per Acquisition Lead Ranking 110

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers. Guest post by Daniel Ndukwu.

Top of Funnel 286

Top of Funnel Segmentation Webinar Metrics Cross-Selling 286

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

Marketing Insider Group

JULY 27, 2020

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. Let’s dive in.

Lead Nurturing 268

Lead Nurturing Sales Management Tactics Sales Qualified Leads 268

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed.

B2B Sales 356

B2B Sales Top of Funnel Work Management Marketing AI 356

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. This dilemma? Your content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: Pew Research. Source: SuperOffice.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Zoominfo

JANUARY 15, 2021

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Why Your Sales Forecasting Matters.

Forecasting 207

Forecasting Multivariate analysis Top of Funnel Work Management 207

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Strong statement: Discover how to rank higher in search engines and attract more qualified leads in just 30 days. Try this : Modern marketing requires a mix of digital and traditional strategies. Top-of-funnel (TOFU): Build awareness.

Top of Funnel 117

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 117

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Some other options include Outreach.io , LeadIQ , Clearbit , and Apollo.io.

Marketing AI 101

Marketing AI Work Management Tools Marketing Management 101

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). Generating demand is great, but your business won’t survive without actual sales. of marketers state generating high-quality leads is their biggest challenge.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

markempa

JANUARY 25, 2018

. #10: How to Improve Lead Routing to Skyrocket Sales . Have you intentionally optimized your sales lead routing and assignment process? If not, you could be losing sales, and marketing ROI not see it. Over 25% of marketing-generated leads get assigned to the wrong person. Did you catch that?

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Hubspot

SEPTEMBER 6, 2024

Thanks to the integration between HubSpot and Slack, reps could respond to messages in real-time right within our organization’s main messaging app. By using HubSpot’s AI chatbot builder, we enabled our prospects to get answers to their questions 24/7/365, regardless of sales rep availability. AI can help.

Marketing AI 80

Marketing AI Top of Funnel Ideal Customer Profiles Enterprise Management 80

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Single Grain

APRIL 29, 2025

The difference between thriving companies and those merely surviving often comes down to how they made their lead-to-sale process not only effective but also efficient and adaptable. A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth.

Lead Ranking 52

Lead Ranking Sales Management Marketing Qualified Leads Top of Funnel 52

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Lead Forensics

AUGUST 6, 2024

In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. increase in sales and a 1.8x

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 52

Webbiquity

JUNE 24, 2025

For now at least, you can also view an interactive version of the WPO model on the B2B marketing technology site (it’s up for sale). content marketing); and PR. content marketing); and PR. Tactics: Use long-tail, conversational keywords (e.g., What is the best CRM for freelancers in 2025?”).

Marketing AI 161

Marketing AI Optimization Generation SIC 161

Outgrow

JUNE 23, 2025

Marketing Funnels Reimagined: Quiz Funnel Strategies That Transform Email Drip Marketing Your prospects scroll past another generic lead magnet. They click, engage, and before they know it, they’re part of your quiz funnel ecosystem. But generic funnels treat everyone the same.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? What Is Content Marketing?

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

ANNUITAS

OCTOBER 21, 2021

There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact. Instead, demand marketing KPIs should focus on outcomes.

Demand 232

Demand Top of Funnel Planning Lead Ranking 232

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. I find both of those attributes of empathy to be potentially hugely powerful for anyone in sales or marketing.

Sales Management 307

Sales Management Buy Research Lead Ranking 307