Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. Does the tool fit with our current processes or would we need to change them? How do our employees manage their own productivity?

Work Management 104

Work Management Digital Asset Management Marketing Management Organization 104

Martech

NOVEMBER 30, 2021

Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms. This has heightened the need for work management tools that help marketers navigate these new workflows. These changes require marketers to design interfaces, write content, and create engaging visual assets.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Planning 113

Martech

AUGUST 15, 2023

A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy. Most of these processes are easy to learn.

Digital Asset Management 71

Digital Asset Management Enterprise Management Work Management Marketing Management 71

ClickZ

APRIL 19, 2021

She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame. They successfully grew this new category by 300 percent and expanded their retail direct-to-consumer business in the process.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. Business email address Subscribe Processing. If you don’t, you should.

Digital Asset Management 114

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 114

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Asset Management 105

Digital Asset Management Cost per Lead Work Management Paid Search Agency 105

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

Planning 133

Planning Digital Asset Management Work Management Marketing Management 133

ClearVoice

APRIL 5, 2024

This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now. You can create this list in an Excel spreadsheet, a project or task management tool, a digital asset management system, or whatever works best for you and your team.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

DivvyHQ

APRIL 18, 2022

For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? But any agile marketer will tell you that just using a tool to track tasks and projects is not enough.

Marketing AI 101

Marketing AI Digital Asset Management Budget Programs Work Management 101

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

ClearVoice

JANUARY 29, 2024

Enhancing content relevance and quality Working with people from various expertise and departments provides opportunities to gain diverse perspectives you can weave into your content creation process. They can streamline task management, promote transparency, and keep everyone on track. Document sharing and collaboration hubs.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing. Agile Marketing.

Planning 113

Planning Digital Asset Management Work Management Marketing Management 113

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Fulfillment 107

Fulfillment CMO Planning Digital Asset Management 107

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. These include documents, movies, phone numbers, scientific data, etc. The features of CMS vary widely.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

LeanData

APRIL 16, 2021

In go-to-market (GTM) motions, a key metric to measure and continuously improve upon is conversion. However many activities to measure, the bare essence in all Marketing use cases is this: Conversion occurs when someone responds to a call-to-action (CTA). A marketer’s dilemma. What is a service level agreement (SLA)?

Conversion Rate 52

Conversion Rate Lead Ranking Marketing Qualified Leads Marketing Analytics Tools 52

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.)

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Martech Advisor

DECEMBER 12, 2019

Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Content Standard

SEPTEMBER 13, 2018

Half an hour later, you have two responses, telling you someone is looking into it, followed by a copy of a Word document that doesn’t seem to have been updated for months, then a spreadsheet, and then a confusing back-and-forth as your specialists work out which of the two documents is more definitive.

Top of Funnel 61

Top of Funnel Digital Asset Management Work Management Marketing Management 61

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. Business Process Management. Content Management. Customer Relationship Management. Digital Asset Management. Document Management/Conversion. E-mail Management. Image, Forms, Document Capture.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

ClearVoice

DECEMBER 9, 2019

Are you wasting your time and money on content marketing? Unfortunately, with the drastic shift in content marketing as a whole — and with the rise of video marketing — many businesses underestimate the importance of written content, allowing it to fall by the wayside and become obsolete. But here’s how you can change all that….

Ideal Customer Profiles 59

Ideal Customer Profiles Digital Asset Management Content Work Management 59

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

Hubspot

MAY 17, 2023

Common question tracks include leadership skills, communication styles, management approaches, and conflict resolution frameworks. Ideally, you want an executive who will help employees design and document a plan for success and help staff achieve that goal. Where could you improve? How do you deal with failure?

Digital Asset Management 57

Digital Asset Management Terms and Conditions Opinions Work Management 57

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

ClickZ

JUNE 25, 2020

30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality. Visual storytelling is a proven marketing tool for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

Hubspot

MARCH 12, 2018

And while it's still a fairly new concept, blockchain is one of those technologies that could shape the way marketers and businesses work in the not-so-distant future. One such area is supply chain management. According to HubSpot's research, it's one of the most confusing emerging technologies out there. Why is blockchain a big deal?

FAQ 76

FAQ Digital Asset Management SMB Distribution 76

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. The best news CMS provides a user-friendly interface and editorial tools to speed up work processes.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

Martech

MARCH 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. It encompasses the people, processes and technology involved with digital asset management at your company. How are expired assets handled?

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Xerox released the first webinar software, PlaceWare, later that year. Virtual event history.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Tomorrow People

MARCH 20, 2018

Great agencies use the latest content marketing tools and technology to strengthen your partnership and establish high-performing strategies. But we’ll show you why the apps we use will become fundamental to your content marketing campaigns. Tip-top content marketing: an evolution of processes. The strategic bit.

Paid Search Agency 168

Paid Search Agency Digital Asset Management Work Management Advertising Agencies 168