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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Kapost and Skyword are higher priced (but also more comprehensive) solutions but should be evaluated based on the depth of content marketing required (and certainly not only as a mechanism for sharing ideas).

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Online Persuasion: What Do Clients Say?

Writing on the Web

If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Share this on Bebo.

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Social Media Marketing Strategies for 2010

Webbiquity

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Email this to a friend? Subscribe to the comments for this post?

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11 Myths of Social Media Marketing

Webbiquity

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. Social media is free. Share this on Bebo. Subscribe to the comments for this post?

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

In this long and detailed post, Peter Da Vanzo covers a tremendous amount of ground, from eye-tracking studies and understanding search demographics to recognizing commercial intent in searches and analytics. Matt McGee details five key points to help small business owners understand more about SEO, pricing, and services. Tweet This!

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Comments Digg This. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department.