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Rev
JULY 26, 2023
“The silver lining is that both we and our clients are being forced to look hard at what we can do better,” says Howard Sewell, President and Co-founder of the Spear Marketing Group. “‘ Optimize’ is the term for the day. How do we generate revenue in the short term? What can we make more efficient? How can you accelerate the pipeline?
Tiecas
JANUARY 27, 2024
Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge. You create meaningful differentiations by highlighting and showcasing your in-house expertise. Engagement Time, etc.
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Seismic
AUGUST 25, 2019
The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? If you can improve sales productivity, then why wouldn’t you?
BOP Design
JUNE 22, 2023
What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The site only has a few modules that do all the heavy lifting.
ClearVoice
JANUARY 26, 2024
Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. The Long-Term Value of Content in Marketing The Warren Buffet quote, “Someone is sitting in the shade today because someone planted a tree a long time ago,” illustrates the value of content marketing.
Parse.ly
DECEMBER 21, 2020
Content marketing is a long-term game, and, unlike something like pay-per-click ads, attribution can be harder to determine. This stat gives you a general idea of which pages on your site contribute more to your site’s revenue, but it’s complicated to work out and gives you only a general idea of ROI.
Hubspot
JANUARY 31, 2018
Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Inside sales is simply more efficient and scalable. In the old days, sales cycles were incredibly involved. Drop the 18 tactics below.
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