Remove Differentiation Remove Sales Cycle Remove Stats Remove Resources
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Stop the random tactics and optimize your demand gen

Rev

When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. Scrutinize your CRM to shorten the sales cycle Demand gen organizations don’t just have to produce more with less—they often have to produce more quickly with less, too. What can we make more efficient?

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

You create meaningful differentiations by highlighting and showcasing your in-house expertise. This is an invaluable benefit because younger engineers look to their suppliers to fill their knowledge gap as senior engineers retire and in-house resources become scarce. Lead generation: Blogs can be a powerful tool for lead generation.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

And they’re starting to differentiate between qualities and prices. Why do those stats matter? If you can send me resources about components to look for in a sewing machine, or pitfalls of going a computerized versus mechanical – that kind of information is really interesting to me. The same is true for your B2B buyers.

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B2B Website Design: The Comprehensive Guide to Rockstar Websites

BOP Design

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. Let’s face it – time is a finite and often very valuable resource. A Few Key Stats.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

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Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. If you’re in the B2B world, you’ve probably heard (been bombarded with) the stat: “57% of the buyer’s journey is over before they connect with your sales team.” That’s a CEB stat.

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