Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Inbox Insight

JUNE 30, 2023

Top of the marketing funnel, awareness is a key factor when it comes to educating B2B buyers at the initial stage of the buyer journey – which is why it’s so important to ensure a set of top funnel messaging is always on. Another crucial Account-Based Marketing tactic here is content syndication.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

SmartBug Media

JUNE 16, 2021

It’s a powerful strategy that weaves together all of your business’s content and processes. But your company’s brand messaging doesn’t start with your customers or how your customers view your brand. Increases Sales. Helps with Competitor Differentiation. Brand messaging isn’t just a trendy marketing phrase.

Inbound Marketing 116

Inbound Marketing Tips Brand Identity Branding 116

Metadata

AUGUST 21, 2020

It’s generally used as an umbrella term that encompasses various tactics, programs, and strategies. Lead generation is a part of the demand generation process that focuses on acquiring leads at the top of the sales funnel. This is the time for supporting the growth of the brand and the customer.

Demand Generation 64

Demand Generation Demand Generation Agencies Demand Generation 64

SmartBug Media

SEPTEMBER 3, 2020

The buying process is changing. The reality is that 88 percent of consumers begin their purchasing process online. The longer that manufacturing companies wait to invest in digital marketing, the further they’re left behind by competitors that are attracting potential customers. Be sure to incorporate them into your content.

Paid Content 111

Paid Content Paid Search Agency Paid Social Agency Buyer Personas 111

Unbounce

MAY 24, 2021

Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. So make sure any paid ads make a clear and relevant call to action and address the searcher’s intent.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

ClearVoice

JANUARY 8, 2019

Your content needs to serve your business by supporting corporate goals. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. A content marketing strategy created in a vacuum isn’t all that valuable to the company at large. More people are involved in complex sales.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Content Marketing Institute

OCTOBER 17, 2018

Track conversions that lead to sales. Review your sales analytics to identify which content is more likely to lead to a sale. For example, which landing pages are more likely to convert to a sale? The differentiator could be the copy, the offer, or something else. Investigate your sales funnel.

Conversion Rate 103

Conversion Rate Top of Funnel Conversion Click Rate 103

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. Natural language processing is where machines begin to use the linguistic models that people do to understand either speech, like your Alexa at home, or Siri on your iPhone.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Altitude Marketing

SEPTEMBER 25, 2018

Ask 10 people and you’ll get 10 different answers in terms of what a company should do when they start a B2B content marketing program. through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). Everywhere you turn, marketers are talking about content marketing.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Convert

MARCH 14, 2022

Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Companies I used to work with would typically look at a 2% conversion rate as success.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Companies I used to work with would typically look at a 2% conversion rate as success.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92