Remove Differentiation Remove Loyalty Remove Marketing Remove Merchandising
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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Clearly AI product recommendations can help brands win more this holiday season to grow their business and build customer loyalty long-term.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Personalization provides a powerful opportunity for differentiation in low-barrier-to-entry markets that are increasingly competitive. It gives customers the tailored treatment they want in a way that also generates loyalty beyond the product or service alone. Many merchandising teams still undergo this entire process by hand.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. But here’s the catch: earning that loyalty is harder than ever. Patagonia has earned customer loyalty because they don’t just talk about their gear.

Media 94
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PolyientX launches self-service NFT platform

Martech

Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Given the availability of no code generators for NFTs, we asked Nick Casares, head of product at PolyientX, what differentiates this offering. ” Why we care. But the future arrives fast.

Service 97
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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty.

Trends 85
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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view.

Tips 59
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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Prioritize efficiency.