Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Increasing the Market Share: Market Basket Analysis (MBA) can be put to use to associate the purchases with demographic and socio-economic data.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

MARCH 25, 2020

Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. Successful virtual events are all about capturing the right data points. Read more on How Intent Data Helps B2B Companies Boost ROI.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). A predictive content strategy in-turn is based on the first & third-party intent-data. & According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 27, 2019

With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Furthermore, prospects can also be segmented based on their intent-data.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Ways Content Personalization Benefits B2B Marketers. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45