Remove Demographics Remove Efficiency Remove Focus Group Remove Segmentation
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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

In doing so, you can build momentum and increase attendance through effective and cost-efficient means. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc. Review past events and the marketing strategies you used.

Planning 213
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

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A Comprehensive Guide to Market Segmentation

seo.co

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

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How to augment market research and glean customer insights with AI

Martech

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. It’s time to move beyond these outdated tactics.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Gone are the days of relying solely on broad demographics to segment customers and target messaging. Go beyond demographics and discover customer behavior, motivations, and pain points. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 86
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement. This isn’t just about demographics. We suggest meeting with them to identify their primary audiences and sub-segments.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.