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The Novel Approaches to Email Hyper Personalization

Scoop.it

It can either be the subscriber’s gender, location, demographic data, or past purchases. You can use the same idea to send out dynamic product recommendations in line with the subscriber’s past purchases. eCommerce stores can send out latest arrivals and best-sellers using these content blocks. .

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81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority

Porch Group Media

Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment priority. Ecommerce Customer Acquisition Strategies.

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Activating Amazon Ads for results that matter

Choozle

Both on and off their eCommerce site, consumers trust Amazon for reliable and accurate information about their favorite shopping brands, TV shows, and business tools. Obviously, Amazon is best known for their eCommerce site and all of the in-market audience data that comes from one of the most highly trafficked websites.

Amazon 82
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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

You can target by interest, search intent, demographics, geography, etc. If you have a DTC presence it can seem illogical to pay Google and then have to pay Amazon’s transactional fees, but purchase intent is high on Amazon so click-thrus tend to convert highly. Which off-Amazon channels should you monetize?

Amazon 52
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10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales

Outgrow

Moreover, interactive content pieces will help you segment your audience into different groups based on demographics, similar interests, preferences, and buying behavior. It will also help you identify which demographics and behaviors will qualify as a lead and which will not. This will encourage them to complete their purchase ASAP!

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Shopping Ads Drive 76% of Search Ad Spend for eCommerce. Shopping ads drive 76% of search ad spend for the eCommerce industry, meaning that it’s getting a large number of clicks and that brands are investing large portions of their ad budgets into this platform. eCommerce KPIs: How You Can Use Them? Mobile Ads Stats.

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How to Build Target Account Lists with Audiences Ready to Engage or Buy

Madison Logic

You’ll look at data ranging from their demographic details (like job description and industry) to their intent data —their “why” for being interested in your product or service. Target account lists require data around the account, which is made up of an average of six buying committee members.