Madison Logic

MARCH 6, 2024

You need a combination of first- and third-party intent data to inform your targeting strategy and ensure you’re maximizing your ABM efforts by focusing on audience members that are truly ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Porch Group Media

AUGUST 14, 2019

Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment priority. Ecommerce Customer Acquisition Strategies.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

QuanticMind

NOVEMBER 29, 2018

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. AI Can Unlock Intent. AI and Mobile Advertising.

Marketing AI 40

Marketing AI Mobile Advertising Business Mobile Marketing 40

QuanticMind

JANUARY 17, 2020

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Platforms must keep up with these transformations in order to help eCommerce businesses drive more sales and revenue in the long term.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Aberdeen

MAY 1, 2019

Amazon doesn’t own the entire eCommerce market and Apple doesn’t own the entire smartphone market. That means creating a profile for ideal demographics, firmographics, contact titles, and more. Just because a company has purchased from one of your competitors in the past doesn’t mean they’re a fit for your ABM strategy.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40