Remove CPC Remove Demographics Remove eCommerce Remove Purchase Intent
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Activating Amazon Ads for results that matter

Choozle

Both on and off their eCommerce site, consumers trust Amazon for reliable and accurate information about their favorite shopping brands, TV shows, and business tools. Obviously, Amazon is best known for their eCommerce site and all of the in-market audience data that comes from one of the most highly trafficked websites.

Amazon 82
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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted. You could track marketing metrics at source such as impressions and CPC, but not conversions. You can target by interest, search intent, demographics, geography, etc.

Amazon 52
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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Shopping Ads Drive 76% of Search Ad Spend for eCommerce. Shopping ads drive 76% of search ad spend for the eCommerce industry, meaning that it’s getting a large number of clicks and that brands are investing large portions of their ad budgets into this platform. eCommerce KPIs: How You Can Use Them? Mobile Ads Stats.