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The Secret to Great Product Reviews. (Hint: It’s Not What You Think.)

Engagio

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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3 Ways to Find Budget for ABM in an Economic Downturn

Engagio

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Why We Wrote a Book on ABM: 4 Years in the Making

DemandBase

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

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Our Top Takeaways from the B2B Marketing Exchange

DemandBase

Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Demandbase even held an Advanced ABM Certification Workshop the day after the conference. Peter Isaacson, CMO, Demandbase. Peter Isaacson, CMO, Demandbase.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

Workshops are October 4th with the main conference happening October 5th and 6th. The breadth and depth of workshops plus sessions is hyper-focused on practical, take it home and use it on Monday, type of information you often don’t find at other B2B marketing events. The list goes on.

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Content Hit List

Content4Demand

We’ve developed a brand-new series of workshops to help B2B marketers adapt to new circumstances and align with new goals. This on-demand workshop spotlights creative examples of B2B brands that have pivoted in light of in-person event cancellations. Join us today at 11 a.m. ET to learn how it worked. Inspire Your B2B Marketing Team.