Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. The post 5 Ways to Nail Your B2B Strategy with ABM appeared first on Account-Based Marketing – Demandbase. Personalize brand experiences on digital. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. Automated email sequences.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Engagio

JUNE 29, 2021

Based on that insight, you could prioritize that account for more targeted sales outreach. The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? . Industry, Company Size, Installed Technologies, Other). Target Account List. – Has a Target Account List been defined? If so, how? What role did ICP play? Account Tiers.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. The promise of better data is to create that Netflix-like experience customers have come to expect and enjoy from services they subscribe to. Joel Harrison: Make Your Data Work Harder.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

PathFactory

JUNE 29, 2023

Personalize the CTA s for each target account in your content tracks, email outreach , etc. Using plugins for content distribution within outreach tools like Gmail or Salesloft. Integrate with 6sense or DemandBase to sync analytics across platforms. Our sales team uses the insights during customer outreach.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data). Intent: Intent data also provides insights on topics an account finds relevant and their problem descriptions. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Martech

MAY 10, 2022

But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Are they accessing pricing data? Combining buyer intent with social proof. “I wanted to leverage voice-of-customer content,” he said.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

DemandBase

MAY 7, 2020

Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. In today’s B2B world, it’s all about the intent, not just the information in a form fill.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Heinz Marketing

SEPTEMBER 30, 2022

Examples here include PathFactory or Uberflip for content experience management; sales automation platforms like Outreach or Salesloft; website chat bots like Drift or Olark; or a meeting tool like Chili Piper and Calendly. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 122

Ideal Customer Profiles Work Management Planning Marketing Automation Services 122

Engagio

JANUARY 20, 2024

Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data. Mary also offers advice on organizational design, empowering teams, and shifting from outreach emails to more holistic buyer engagements.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

SEPTEMBER 22, 2021

Observing and reporting on spikes in intent data, for instance, is more actionable. We can use this improved reporting to help Sales prioritize and personalize their outreach and, as a result, land more meetings. we served a million impressions this quarter or generated 500 new leads), but ABM is about generating impact.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Martech

SEPTEMBER 24, 2021

These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e., digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. Intent] can certainly help when identifying accounts, but it’s very one dimensional.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. This in turn allows you to create more personalizedemails, social outreach, and phone calls?, You’ll see lower cost of leads and more engagement. and retarget abandons.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Engagio

NOVEMBER 19, 2020

You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. Intent data. One of the key elements of selecting target accounts is understanding intent. Engagement data. An ABM platform like Demandbase.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Customers have been able to use scores with intent data to get better fidelity insights into who is in market. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. That is why technographic data has emerged as a foundational block for their sales and marketing outreach. Technographic + Intent to Active Buyers. Quick Prospecting.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. RollWorks is a software that helps you drive demand, run digital ad campaigns, and automate sales functions, such as customer outreach.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

DemandBase

APRIL 2, 2020

Additionally, they have audiences set up that allow SDRs to monitor spikes in intent for the keyword “Virtual Event” within each of their territories, to focus their activities. They are also using intent data to understand what hospital personnel are searching for and retargeting them to this ventilator training hub.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Unbound B2B

FEBRUARY 6, 2023

If you power your account-based marketing strategy with intent data , you can generate higher ROI for your marketing initiatives. This allows you to follow up with visitors who have never inquired about your product or time outreach to potential leads in your sales pipeline.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? Why use intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. The Challenges with Intent – There is a steady stream of intent signals. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach. Find expansion opportunities by monitoring intent and engagement by product line. ABM Orchestration Platforms.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Engagio

NOVEMBER 11, 2020

One that aligns Marketing AND Sales outreach across channels. And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. You can’t be account-based when your systems and data aren’t.

DemandBase 62

DemandBase Account Based Marketing ABM Sales Management 62

SalesIntel

AUGUST 16, 2023

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver , and visitor identification tool – VisitorIntel.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

MARCH 26, 2021

Determine the success of your outreach efforts . Intent Data Provider. Intent data allows you to sidestep this conundrum entirely, revealing what exactly prospects are searching for and what content they’re consuming—on both your site and third parties. . Read more about the two types of intent data here.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. ” To Engagio, to Demandbase. Matt: Talking today on Sales Pipeline Radio with Jon Miller, who is the co-founder of Marketo, the founder of Engagio, and now leading sales, marketing, go-to-market at Demandbase. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Engagio

FEBRUARY 25, 2021

First-party data (directly from your website). Third-party data (from a third-party provider). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. Marketing and Sales activities (campaign responses, email opens, meetings).

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Engagio

OCTOBER 13, 2021

The enhanced evaluator is based on Jon Miller’s, CMO of Demandbase, evaluation of ABX technology in his book The Clear & Complete Guide to Account-Based Experience (ABX). For example, do you need to reach a wider audience, leveraging data from different sources, like technographics, intent, and advertising? Here’s why.

Account Based Marketing 83

Account Based Marketing DemandBase Tips ABM 83