Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. So you have to redesign those emails for a different goal.”

Privacy Protection 71

Privacy Protection Privacy Clickthrough Paid Search Agency 71

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What should marketers be doing differently? What does this tell us about the future of email? How exactly are we able to identify which users are opting in to MPP?

Privacy Protection 74

Privacy Protection Privacy Webinar Metrics Opt-out 74

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. We’ve made it easy to get informed in just four lessons.

Privacy 101

Privacy Email Marketing Marketing AI Data Hygiene 101

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 103

Email Marketing Marketing & Strategy Marketing Strategy Planning 103

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Litmus

DECEMBER 13, 2024

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. 33 Email Deliverability Terms to Know [Cheat Sheet] Email deliverability is tricky.

Deliverability 64

Deliverability CAN-SPAM Opt-out Domain 64

Litmus

DECEMBER 13, 2024

Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. What does privacy-proofing look like in practice?

Marketing AI 94

Marketing AI Email Marketing Trends Work Management 94

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

Deliverability 112

Deliverability CAN-SPAM Privacy Protection Churn Rate 112

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Product 65

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

Sales Management 97

Sales Management Opt-out Privacy Opt-in 97

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. That’s $36 for every $1 spent!

Budget Programs 69

Budget Programs Deliverability CAN-SPAM Privacy Protection 69

Litmus

JUNE 10, 2024

How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. This is a sentiment many email marketers share.

Personalization 76

Personalization Privacy Protection Data Hygiene Paid Search Agency 76

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Detecting drops in engagement early is essential.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Goolara

FEBRUARY 26, 2019

One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. More Restrictions. GDPR Arrives.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How will it work?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. Instead, let’s consider the problems with these emails and why they aren’t the solution to keeping your email list fresh and ISP-friendly. Rant mode ON.

Open Rate 115

Open Rate Click Rate Opt-out Privacy Protection 115

Martech

MAY 24, 2024

10 crimes that will send you to email jail This incident makes me think about email (of course!). When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. Why should you fear email jail? People still think email is easy. Annoyed, no doubt.

RFP 133

RFP Deliverability Blast Campaigns Budget Programs 133

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email.

Webinar Metrics 113

Webinar Metrics Privacy Protection Analytics Privacy 113

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 114

Privacy Opt-out Contingency Planning Opt-in 114

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better.

Privacy 65

Privacy Email Marketing Privacy Protection CAN-SPAM 65

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Source: Really Good Emails.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Act-On

JULY 8, 2024

The email inbox is a deeply personal space. Now, fast forward 15 years: every email tends to be a personal space. My email from Brand A can look totally different from yours — we each see different subject lines, headers, images, or content themes. Personalization has become the norm in B2C email marketing.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Scoring 130