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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. With the sitelinks, people can click directly to the part of your site that interests them the most, rather than clicking on the main URL and having to then navigate to their area of interest.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. That involves mobile attribution where tracking links either drop off, or customers are deposited at the Amazon log-in screen.

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Mobilegeddon – Where Do You Stand a Month After the Roll Out?

LeadSquared

Mobile friendliness is being crawled on page level, not the complete domain level. So, all the pages on your domain need to be mobile friendly – this includes all your website pages, your blog and your landing pages as well. b) Deep linking your website and the app pages – both would pass along authority to each other.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

5) Building High-Value Links to the Target Domain. Link building is the most performed SEO task. High-quality link acquisition needs a solid strategy. You should have data related to: The number of links required to outrank your competitors. Domains that are linking to your competitors but are not linking to you.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

We have also recently discovered that Google has begun to index URLs with a # jump-link, after years of not doing so, and is reporting on them separately from the primary URL in Search Console. If you're used to thinking of rankings with the smallest increment being a URL, this idea can be hard to wrap your brain around.

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Top 10 Search Engine Ranking Factors: Tips for SEO Success

Single Grain

reduce the number of times a browser must follow a new URL), make sure users and search engines are directed to the correct version of your site (e.g., In the example above, linking to “text” or “should be descriptive” would not be relevant anchor text. This helps both users and search engines understand what the linked page is about.