The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? A click-through is not the same as someone submitting a registration form (even one that is pre-populated).

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Valasys

AUGUST 29, 2023

To give each account a score, AI algorithms evaluate a number of variables, including account engagement, interactions, and fit with the ideal customer profile. This aids marketing teams in concentrating their efforts on the accounts with the best chances of converting.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. The only exceptions are customer profiles, segmentation, and content to support Web personalization. Offline interactions, such as telephone and retail, are definitely out of the picture.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JANUARY 31, 2010

Web forms and surveys are also content blocks, so the same rule-based selections can manage branching surveys and progressive profiling (i.e., They can then click on a name to see a digital activity profile (emails sent, links clicked, forms completed, Web site visits).

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Chief amongst these was a lack of profiling that caused many inquiries, whether government or utilities, end user or prospect, to be processed in a generic fashion.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

The Point

APRIL 30, 2012

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

JULY 13, 2012

Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales? More than once every couple of weeks? Not so much.”. What do you think? Or can it also be about establishing trust, thought leadership, and affinity with the target prospect?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

PureB2B

MAY 30, 2022

Build buyer profiles, to understand and target them better. Having a good system for managing your leads will impact every other part of the B2B marketing process positively. Use details about client industry, market niche, target customers, pain points, and more to figure out how to pitch your prospects.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Hubspot

SEPTEMBER 6, 2013

Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic. 1) The Marketing Database. How Smart Content Works.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers.

Social Media 123

Social Media Work Management Marketing Management Media 123

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. A CDP is software that aggregates data to create a centralized profile of a customer. The changing role of marketing in digital transformation.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Believe it or not, email is the most effective channel for reaching prospects.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

ViewPoint

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Marketing Measurement.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Webbiquity

MAY 29, 2012

Visitor tracking and marketing automation systems can now use various technologies to tag you, and from that point on, everything you do on the vendor’s website is attributed to YOU, individually.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Online Marketing Institute

JULY 31, 2009

VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) Or technologies that integrate with existing marketing automation solution to provide a complete sales/marketing solution?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I hope that Eloqua's work, among a handful of others, help change the marketing dialogue around the accessibility and value of using marketing automation to bridge the divide between sales and marketing. Three key ones that we look at: profile match, engagement level, and buying cycle position. Start dialing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

APRIL 20, 2022

However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign. It’s safe to assume your team has an active email nurture enacted through your marketing automation software. There’s a difference between a strategic marketing nurture and email marketing, though.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

Online Marketing Institute

MARCH 13, 2011

This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40