Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. How Does it Work With PPC? Then you’re done!
Martech
JUNE 15, 2023
“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued. Pega Cloud is also now available in Google marketplace.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
NOVEMBER 23, 2016
I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. And the response shot up.
Biznology
APRIL 24, 2015
Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.
Biznology
MARCH 6, 2015
This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore. Keep everything data stamped.
Customer Experience Matrix
JULY 22, 2010
Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Email marketing is another obvious adjacent space.
The Point
JUNE 27, 2012
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Market your Website’s resource center. Promote social media connections. What will he/she read about before anyone else?
Expert insights. Personalized for you.
45 
Let's personalize your content