NetLine
DECEMBER 27, 2023
In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.
eTrigue
JANUARY 16, 2024
.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions.
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DealSignal
APRIL 27, 2023
A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. The different types of intent data Intent data comes in multiple varieties.
DealSignal
MAY 6, 2019
A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The Ideal Customer Profile defines which companies to pursue while intent defines when to pursue them.
DealSignal
MAY 6, 2019
A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The Ideal Customer Profile defines which companies to pursue while intent defines when to pursue them.
Content4Demand
MAY 21, 2020
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
DealSignal
FEBRUARY 18, 2024
Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Implement ABM Implementing account-based marketing involves several steps to effectively target high-value accounts and tailor your marketing efforts to their specific needs. Take Elementum , for example.
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