Zoominfo

MARCH 24, 2021

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Prospect and customer experiences take a hit.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Partial profiling: Reducing the number of form fields can improve conversion rates.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts. What can I do?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

MARCH 3, 2021

Use your defined buyer personas and ideal customer profiles (ICPs). Onboarding and Feedback Even after the deal closes, sales reps shouldn’t end their involvement with their former-prospects, now-customers. Keep the onboarding process structured so customers won’t get lost. So let’s begin our list of tips!:

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire strategy will come crashing down and you’ll miss out on potential customers. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Keep your database clean.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Partial profiling: Reducing the number of form fields can improve conversion rates.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JULY 12, 2021

“The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

APRIL 9, 2024

The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.” To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire lead gen strategy will come crashing down and you’ll miss out on potential customers. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Keep your database clean.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

SEPTEMBER 5, 2018

Market intelligence refers to the ongoing collection and analysis of data related to a brand’s markets, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Marketers can analyze these reports to glean valuable insights about their particular industry, competitors, and customer base.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. What would a valuable customer say is the most frustrating part of your product or service? Is there a certain threshold your best customers pass?

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

OCTOBER 5, 2021

Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market Analyst Reports: Glean insights about your industry, competitors, and customer base from reports compiled by market analysts. What Is Market Intelligence?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

MARCH 15, 2024

The most important growth drivers for any business simply can’t succeed without a core infrastructure of high-quality, trustworthy data. For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

JULY 12, 2022

A seamless ABM customer experience requires solving a number of data problems, including making your account-level data more accurate, comprehensive and complete. With the right systems in place and data as the foundation, you can solve your pipeline bottlenecks and start executing true account-based selling.

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. There’s no question ZoomInfo has significantly impacted our revenue. What’s it take?

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. What would a valuable customer say is the most frustrating part of your product or service? Is there a certain threshold your best customers pass?

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 28, 2018

Meanwhile, the data they’d collected began to decay at an unprecedented pace. In fact, in 2014 we reported that a staggering 94% of businesses believed their prospect and customer data to be inaccurate ( source ). And luckily, we’re seeing more businesses make the shift to a more dynamic mindset when it comes to data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. As a result, marketers are able to remove the guesswork from marketing and serve their prospects and customers more personalized content experiences.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Strategic-IC

SEPTEMBER 7, 2021

So, ABI pulls together all the data from the various tech platforms you have at your disposal. ABI gives you the context to use this data correctly and by who (e.g. ABI informs your campaign - at all stages, from ICP to Account Selection to Value Prop, etc. It's all about data hygiene. Sales and/or Marketing).

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Zoominfo

NOVEMBER 8, 2018

Are you trying to increase brand awareness, generate more leads, improve customer engagement, create new business opportunities, or a combination of all of these things? Consider your core competencies as a business and why they are valuable to your customers. Steps to Creating Buyer Persona Profiles [Infographic].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. Bad data costs U.S.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. But that’s content for another blog post. Free Download: 2010 Online Marketing Blueprint.

Ning 40

Ning Paid Content Facebook Sales Management 40