Opt Intelligence

AUGUST 27, 2018

It’s a given to most businesses that they need to protect the data of their customers. You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. But what about potential leads and unsubscribed users?

Privacy 41

Privacy Privacy Policies Privacy Protection Opt-out 41

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. Publishers and brands were concerned — rightfully so. New ways to measure impact with ease.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Contently

APRIL 14, 2021

While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form.

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. False advertising may get eyes on your brand, but if it leads to angry customers and a bad reputation, is it worth it? What is Marketing Compliance?

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. This includes not only mobile advertising, but also other strategies such as: SMS Marketing : Sending promotional text messages to customers. adults using mobile devices is only growing. In 2023, 253.3 million U.S. million in 2022.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92

Martech

SEPTEMBER 30, 2021

With our many types of cause areas combined with the different ways consumers can interact with us, there was no way to scale and provide a cohesive customer experience without leveraging technology,” said Jessica Frost, GreaterGood’s Chief Brand Officer. We also have a publishing and petition arm. More social, more video.

Multi-Touch Attribution 92

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 92

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Growing a business isn’t easy. You know that. But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Growing a business isn’t easy. You know that. But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

QuanticMind

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40