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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” And the nature of editorial outlets is that most published pieces will be out of date after a year. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read?

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. How do you make better marketing decisions? Great news, right!? Think Beyond B2B.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

But now, after allowing its content to be shared on websites and platforms beyond the Snapchat app, the formation of new partnerships with a network of advertisers is envisioned as a way to integrate its pictures and videos into news content from digital publishers. Moving Beyond the App. Image attribution: Isaiah McClean.

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Social Media’s Common Denominator

Wondering Out Loud

I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. Whether the market is B2B or B2C they are both, in the end, P2P. Tags: Social Media B2B C2C P2P.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Examples of these events include silent auctions, charity dinners, craft sales, and talent shows.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

I once went to a marketing conference. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). I don''t remember the name of it. It''s so simple. It shouldn''t.